INSIGHTS Expert Opinion & Investment News

BLOG Latest

MEDIA Latest

NEWS Latest


We are no strangers to the ongoing housing crisis in the UK. It has been at the forefront of the news for many years as supply across the country has been far outstripped by rising demand for new homes, with social housing and the rental market also feeling the effects of a growing population demanding to be housed. We’ve heard the phrase “owning a home should be a right, not a privilege” thrown about countless times, but without action home ownership still remains unattainable for many.

So why is it even more important that we increase the output of genuinely affordable homes in the UK?

Simply put, the pandemic has caused the housing situations of many across the country to fall into uncertainty. With furlough schemes coming to an end and many facing redundancies – or having already lost their job – keeping up with rent and mortgage payments alongside the ever rising costs of daily living is a struggle. A rise in homelessness following the pandemic would be unfortunate, but sadly not surprising.

By creating genuinely affordable homes across the country for both rent and purchase, many people currently having to rely on living with parents or living in sheltered accommodation could see themselves with a stable roof over their heads. Those currently unable to get a foot on the property ladder due to the expense of both saving for a deposit and paying private rental costs, could see themselves finally able to take that step which would in turn free up more rental properties for those able to rent privately. By increasing the number of affordable rentals, we could also see less people having to rely on social housing – or more social housing freed up for those currently in need.

While huge steps have been made in recent years to ensure a percentage of modern developments are allocated for affordable housing, sadly it’s just not enough, and bigger efforts need to be made in order to alleviate some of the current housing pressures.

At Intro Crowd, we are committed to helping alleviate the current housing crisis by changing the face of the housing market in the UK – from the ground up. We are making a conscious effort to provide more genuinely affordable, sustainable, and environmentally friendly homes on the strategic land sites that we offer.


This article is for educational purposes only and does not constitute investment advice. This article does not amount to an invitation or inducement to buy or sell an investment nor does it solicit any such offer or invitation in any jurisdiction.

In all cases, readers should conduct their own investigation and analysis of the data in the article. Readers are strongly encouraged to seek independent legal and financial advice when considering an investment in strategic land. All statements of opinion and/or belief contained in this article and all views expressed and all projections, forecasts or statements relating to expectations regarding future events represent Intro Crowd’s own assessment and interpretation of information available as at the date of this article.

No responsibility or liability is accepted by Intro Crowd for reliance on the contents of this article. 

Follow Us