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You may remember we recently wrote an article outlining five crucial things we consider before selecting a land site for investment. This week, we grabbed another five minutes with our Land and Planning Director, Christopher Merriman, to find out what three things he thinks are particularly important to consider when putting a site through the planning process.

  1. The Planning Picture – the first and perhaps the most important thing to consider is the planning picture in the area the site is located eg, can the Local Authority demonstrate a five year land supply? If the answer to that is no, then it is likely that the Local Planning Authority (LPA) may look on the application favourably, however if the answer to that question is yes it may be harder to win support. This is when Chris would then look at the likelihood of the land coming up for development in the next Local Plan – if he thinks it has a strong chance at winning support in an appeal, it will be submitted.
  2. Visual Impact – it is undeniable that any new housing development will have some form of visual impact on the local community. The thing that Chris has to consider is how to work around this in the best way to ensure that the development does not impinge on the local community. This is done through mitigating that impact of the development by careful design and landscaping – for example not building homes on the brow of a hill in order to minimise disruption to the natural skyline, and landscaping through the planting of trees.
  3. Highways – it is important that we engage with the Highways Authority early on in the process in order to come up with an acceptable access design. This means we have to use suitable measures to lessen the impact of the development on the local highway network.

If you would like any further information on how Intro Crowd works, what strategic land is, or anything we’ve mentioned in the article, please do not hesitate to contact us via email at incrowd@introcrowd.com or via telephone on +44 (0)20 7118 4040.


This article is for educational purposes only and does not constitute investment advice. This article does not amount to an invitation or inducement to buy or sell an investment nor does it solicit any such offer or invitation in any jurisdiction.

In all cases, readers should conduct their own investigation and analysis of the data in the article. Readers are strongly encouraged to seek independent legal and financial advice when considering an investment in strategic land. All statements of opinion and/or belief contained in this article and all views expressed and all projections, forecasts or statements relating to expectations regarding future events represent Intro Crowd’s own assessment and interpretation of information available as at the date of this article.

No responsibility or liability is accepted by Intro Crowd for reliance on the contents of this article

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