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Strategic land promotion is just a matter of supply and demand

Demand for land is high, and as Mark Twain says, “they’re not making it anymore”. But what does this mean for strategic land promotion?

The UK is desperate for more residential housing – and you know it’s serious when the word ‘crisis’ is involved. The extent to which it is a crisis depends entirely on who you listen to at the moment. Liberal Democrat leader Tim Farron has gone as far as to label it a “national emergency” that’s hitting an entire generation of people who want to get on the property ladder.

Similarly, Paul Higgins of The Telegraph points out that home ownership has fallen to its lowest level in 30 years, and urges Prime Minister Theresa May to do something about it.

On a slightly brighter note, London’s deputy mayor for housing James Murray is quietly confident that they can fix the situation in the capital.

However the situation is used politically, at least all parties are in agreement that more houses have to be built. For investors looking to diversify their portfolio, this situation could open up a world of opportunity, especially if they consider the possibility of strategic land development.

Understanding strategic land promotion

Now, all those much-needed houses won’t magically appear. Developers across the UK are looking for land to develop on, in order to provide some relief in the housing market and create new possibilities for aspiring homeowners.

These houses will also need to be located close to schools, shops, healthcare facilities and various other amenities in order to attract buyers. New developments will also need good transport links to give prospective homeowners easy access to and from work. These considerations, and many more, help to make strategic land so strategic!

As the UK’s property floodgates prepare to open, strategic land will become much more sought after, increasing its value as a result. For those investing in strategic land promotion, this can all potentially mean high returns.

How we find strategic land opportunities

At Intro Crowd, our team of strategic land experts view and research areas of land across the country, taking into account many considerations such as location, area, development potential, land access, and most importantly the need for additional housing.

Our team has decades of experience in land and planning, with one of our directors being a fellow of the Royal Institute of Chartered Surveyors. We also work alongside independent experts who provide due diligence and confirm the quality and potential of the land.

Once investors have funded the project, a limited company will own the land. This means that all invested funds are ring-fenced from Intro Crowd’s own assets and liabilities. When the land has been sold, investors will receive 95% of the net gain (after taxes).

This strategic approach could effectively help unlock the UK’s development into greenfield territories while potentially providing investors a high future ROI.

Best of all, while investors are diversifying their portfolios, they can enter the world of strategic land buying from the comfort of their living room, thanks to our easy to use online platform. Investing in the housing market has never been so simple.

If you want to find out more about crowdfunded strategic land promotion across the UK, contact Intro Crowd’s land and property investment specialists today. Investors can commit as little as £1,500, making strategic land an ideal choice for those looking to diversify their portfolios.

This article is for educational purposes only and does not constitute investment advice. This article does not amount to an invitation or inducement to buy or sell an investment nor does it solicit any such offer or invitation in any jurisdiction.

In all cases, readers should conduct their own investigation and analysis of the data in the article. Readers are strongly encouraged to seek independent legal and financial advice when considering an investment in strategic land. All statements of opinion and/or belief contained in this article and all views expressed and all projections, forecasts or statements relating to expectations regarding future events represent Intro Crowd’s own assessment and interpretation of information available as at the date of this article.

No responsibility or liability is accepted by Intro Crowd for reliance on the contents of this article. 

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