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We have discussed this topic in detail before on our Insights blog, however we thought it was about time we published a refresher, after all we do talk about strategic land quite a lot!

So, what is strategic land?

Strategic refers to the location, accessibility and development potential of the land site in question. At Intro Crowd, we focus on land sites in areas with a demand for more homes whether this be due to lack of supply, or economic expansion in the area. We will only consider sites that are close to existing settlements as these sites have a high potential for future development.

Currently, the UK is in the midst of a nationwide housing crisis. There are simply not enough homes being built to meet requirements, and therefore many people are being priced out of the housing market, with families and vulnerable individuals often forced to rent as a consequence of staggering house prices.   

The Government have acknowledged the problem, and in 2015 they announced a new target to build 1 million homes by 2020. Recently, this target has been increased to a further 500,000 homes by 2022 bringing the total number of new homes required to 1.5 million.

So, with all this said, what does this mean for strategic land? Simply put, the National Planning Policy Framework (2012) stipulates that all local planning authorities must be able to demonstrate a five-year housing supply in their area. It also requires local planning authorities to designate more land for housing than was needed previously.

Because of this new approach to development for housing, we have chosen to focus on land categorised as Greenfield for our opportunities. Greenfield land refers to land that has not been previously developed, and that is not a part of the protected greenbelt.

Typically, Greenfield land will have been used as either paddock, agricultural or leisure land prior to being purchased for development and therefore is often less likely to be constrained by issues such as contamination than Brownfield land. By selecting sites that are Greenfield in classification, and located close to existing settlements with access to amenities such as local transport infrastructure, health care and schools, we can provide housebuilders with the ideal type of sites they are looking for.

If you’d like any more information on strategic land, or what exactly it is that we do at Intro Crowd, contact us today via email at incrowd@introcrowd.com or via telephone on +44 (0)20 7118 4040. Don’t forget to follow us on Facebook, Twitter or LinkedIn to keep up with all our latest news!


This article is for educational purposes only and does not constitute investment advice. This article does not amount to an invitation or inducement to buy or sell an investment nor does it solicit any such offer or invitation in any jurisdiction.

In all cases, readers should conduct their own investigation and analysis of the data in the article. Readers are strongly encouraged to seek independent legal and financial advice when considering an investment in strategic land. All statements of opinion and/or belief contained in this article and all views expressed and all projections, forecasts or statements relating to expectations regarding future events represent Intro Crowd’s own assessment and interpretation of information available as at the date of this article.

No responsibility or liability is accepted by Intro Crowd for reliance on the contents of this article.

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