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In case you haven’t guessed yet, we’re quite fussy about the sites that we choose for investment on our platform. See, the thing is, we don’t want to present our investors with sites that are unlikely to get planning permission or aren’t suitable for residential development in the first place – what would be the point in that?

This is why we brought our Land and Planning Director, Christopher Merriman, on board. He’s got over 25 years’ experience in the industry and has 40 successful planning applications under his belt which has led to the creation of over 3,000 new homes. It’s safe to say he knows a thing or two about strategic land investment so we thought we’d ask him the top five things that he considers before selecting a land site for Intro Crowd.

  1. Location, location, location..
    There isn’t much point in us bringing you a site that’s halfway up the Welsh mountains, 30 miles away from the nearest settlement, or located snap bang in the middle of the Greenbelt, therefore location is a huge thing to consider before bringing a site to the platform. All our strategic land investment opportunities are located close to or adjacent to existing settlements that are demonstrating a need for new homes.
  2. Accessibility
    Similarly to the point above, would there be much point in developing a site if there was no road access? A land site in the middle of nowhere may have to wait longer for planning permission if new road access is required – we want to provide our clients with sites that are more likely to achieve planning sooner rather than later and that aren’t going to affect the local environment.
  3. Sustainability
    Is the land site located in a popular area? Is there a local school? What about access to medical care, shops and public transport? These are crucial questions that we ask when considering a new site for Intro Crowd. We only want to bring you land sites that are located in sustainable areas – this means bringing you sites that are adjacent to popular towns and villages that provide jobs and support to the local community.
  4. Is there a planning opportunity?
    Before we bring a site to the platform, we always consider the Local Authority’s five-year plan. If a Local Authority cannot prove a five-year supply of homes within the area, a land site that is suitable for residential development could be quicker to achieve planning permission than if the Local Authority could prove a five-year supply or longer.
  5. Is there any value?
    Quite simply, if planning permission is achieved this could increase the value of the site before we sell it on to a housebuilder.

If you want more information on how Intro Crowd works, click here or get in touch with a member of the team today – we’d be happy to help!






This article is for educational purposes only and does not constitute investment advice. This article does not amount to an invitation or inducement to buy or sell an investment nor does it solicit any such offer or invitation in any jurisdiction.

In all cases, readers should conduct their own investigation and analysis of the data in the article. Readers are strongly encouraged to seek independent legal and financial advice when considering an investment in strategic land. All statements of opinion and/or belief contained in this article and all views expressed and all projections, forecasts or statements relating to expectations regarding future events represent Intro Crowd’s own assessment and interpretation of information available as at the date of this article.

No responsibility or liability is accepted by Intro Crowd or Sapia Partners LLP for reliance on the contents of this article.

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